Mobile Marketing

Despite the mobile phone existing for what seems like an eternity (and for many younger people they know no difference), […]

Ask More

You should love questions and never be afraid of posing them (or receiving them)! This reviewer takes every oppoity to […]

Creativity And Data Marketing

This is a book for marketing people to help get a handle on the rapidly developing world of data marketing, […]

Trust Factor

Trust is a key element of a company being successful and prospering. In this book the neuroscientist author shows how […]

Why Sell Tacos In Africa?

Designed to be a life-changing type of book that aims to inspire and educate about business and life success, this […]

Rethinking Reputational Risk

It seems clear that it is very easy to damage your company’s reputation, often through inadvertent activities or just a […]

Malcolm McDonald On Marketing Planning

Very nice! A helpful, useful and information-packed, extensively revised second edition of this practical guide to marketing planning. Whether you […]